With a policy of supplying art for the people by artists whose work is decorative, attractive and, above all, understandable, the Alice Art Galleries owned by Alice Pitzer are making a name for themselves as being among the most influential in South Africa.
Alice has been particularly successful in promoting artists whose "common touch" have a wide appeal. "I feel that so many people are buying art when they don't really understand what it is," says Alice. "The main thing is that people must appreciate a painting. It must 'talk' to them. Then they will like it for life. "If a customer can't afford what he or she wants, I encourage them to wait. But then they should buy the piece they like."